If you aren’t adding subtitles to YouTube videos, the answer is no. You’re connecting with your audience, but are you really maximizing that interaction? ![]() Add Subtitles to Video to Increase Video Watch Time By 40% Not having a presence on the platform means that you’re missing out on millions of potential customers. To put it in even more impressive terms: more people use YouTube than Gmail. Those are just the people who are logged in, so the actual number is even greater. Per YouTube CEO Susan Wojcicki, more than 1.8 billion users are on the platform every month. In fact, if you’re not on YouTube, you’re missing out on a major opportunity. Upload your file or URL here, paste your YouTube URL, or click the YouTube integration button.Find your video file on your computer or YouTube URL.We’ll get into how in a bit, but first, let’s dive into the platform itself. Add subtitles to video on YouTube to drastically improve your watch time results. You might have amazing content on your YouTube channel but suffer in search results if viewers aren’t spending enough time watching your videos. So what is a good watch time on YouTube? Well, that depends on your channel and the type of content, but one thing’s for sure: it’s smart to add subtitles to video online. It’s generally agreed upon that it boils down to some combination of total views, average watch time duration, session starts and ends, session duration, and frequency. ![]() ![]() There’s a lot of information out there about watch time and how it’s calculated. On easy way to combat this is to add subtitles to videos on YouTube to keep viewers engaged for longer periods of time. How many times have you watched a video on YouTube, only to click away after a few seconds? That short attention span factors into the average “watch time” of YouTube videos.
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